| Autor: |
Cheng, Xia, Shi, Xingsong |
| Předmět: |
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| Zdroj: |
Contrastive Pragmatics; 2022, Vol. 3 Issue 2, p313-335, 23p |
| Abstrakt: |
By taking the perspective of Social Constructivism and the Discourse-Historical Approach, and using the corpus linguistic tool Wmatrix, this study compares the discursive strategies adopted by Chinese and American banks in their construction of corporate identities. The research underlines the shared and unique features presented in prominent themes, communication strategies and lexical patterns. It is found that Chinese banks prefer to emphasise their historical development, industrial ranking and organisational structure to positively construct their identity as industry leaders, adopting a corporate ability strategy through the frequent usage of numbers and superlative adjectives. However, American banks tend to stress care for their employees, communities and environment. They prefer to use a corporate responsibility strategy to build their identity as social contributors through the frequent usage of performative verbs to exhibit specific corporate activities. This study may have practical implications for Chinese companies wishing to improve their international communication capability and may offer educational implications for Business English teaching. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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