A dual supply chain revenue sharing contract considering online reviews and rebate.

Autor:	Xia, Zhen-juan, Liu, Yong, Zhang, Qi
Předmět:	REVENUE sharing (Corporations) CONSUMERS' reviews SUPPLY chains REBATES SUPPLY chain disruptions SHARING
Zdroj:	Journal of Revenue & Pricing Management; Jun2022, Vol. 21 Issue 3, p321-331, 11p
Abstrakt:	There exist a variety of channel conflict problems in dual supply chain, some manufacturers and retailers often consider consumers' reviews and adopt some measures such as rebate and revenue sharing in order to deal with these problems and expand their respective markets and gain more profits. In this paper, considering the effect of the online reviews and rebate on supply chain, we establish a dual-channel supply chain model, and exploit it to analyze the impact of the rebate and online reviews on the supply chain and discuss their optional decisions, and then we deign a coordination contract through revenue sharing. [ABSTRACT FROM AUTHOR]
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu Full text from SpringerLink