| Autor: |
Gandhi, N. Ramila, Pandiammal, P., Martin, Nivetha |
| Předmět: |
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| Zdroj: |
AIP Conference Proceedings; 5/19/2022, Vol. 2393 Issue 1, p1-6, 6p |
| Abstrakt: |
The business world has plunged into diverse mediums of advertising to promote products at global level. Many of the production sectors are using a combination of both traditional and online mediums of advertising to maximize the target coverage of the customers of varied kind. Large availability of conventional and contemporary advertising medium kinds fortifies the challenging task of making optimal decisions on apposite choice of advertising mediums for the decision makers in marketing segment. This research work intends to formulate a decision making model using the approach of lingual neutrosophic soft matrix. The proposed model is the extension of the earlier works with substantial developments in the realistic representation of expert's decision making matrix on alternatives and criteria. This model considers six advertising mediums with three each belonging to traditional and online as alternatives and seven criteria. The decision making model aims in ranking the advertising mediums to facilitate and ease the task of making optimal decisions on both forms of advertising mediums. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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