BODY SHOPPING MATERNITY AND ALTERITY IN MAMATOTO.

Autor: Grossman, Michele, Cuthbert, Denise
Předmět:
Zdroj: Cultural Studies; Oct1996, Vol. 10 Issue 3, p430-448, 19p
Abstrakt: This article discusses the meta-discourses of Body Shop that began with a trip to a Melbourne shopping mall. It contains a range of products for mother and child, marketed as Mamatoto and including an eponymous book which provides a dazzling and unsettling excursion into cross-cultural motherhood. The analysis of Body Shop that follows grew directly out of lived personal and political experience in a major urban center of Australia. The popularity of Body Shop and the significance of its position in responding to and influencing aspects of Western women's attitudes towards consumption, pleasure and the body, is well earned in several respects.
Databáze: Complementary Index