| Autor: |
Puspitasari, Nia Budi, Rosyada, Zainal Fanani, Wijaya, Siauw Jessica Amanda |
| Předmět: |
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| Zdroj: |
Proceedings of the International Conference on Industrial Engineering & Operations Management; 9/14/2021, p3718-3726, 9p |
| Abstrakt: |
Social media is one of the channels in modern marketing methods. One of the challenges of promotion on social media is ensuring that social media advertise it effectively. The Instagram and Facebook account @foodformybaby is one of the businesses that use social media as a marketing channel. It offers catering and ala carte with various types of organic food (homemade) for babies aged 6-12 months. The marketing strategy must be determined to meet the needs of consumers. This study aims to determine the effect of different channels, times, and days of ad serving on the number of impressions and actions. The method to be used in this research is the analysis of variance (ANOVA) for 2x3 factorial designs. The research variables tested were the number of impressions and the number of actions. While the independent variables in this study are social media channels, time of ad serving, and day of ad serving. The analysis shows that there is a significant effect of social media channels, ad serving time, and day of ad serving on the number of impressions and number of actions. The recommendations given are illustrated in the form of ads designs. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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