| Abstrakt: |
As a means of communication, language plays a central role in socializing. Of course, not everyone brings this talent to speak from birth, but if trained in language skills, it can be used as a profession that has high selling value, such as hosting an event. However, many events invite a fight at the end of the activity. For this reason, the speaking strategy of Najwa Syihab (NS), who was awarded the High Commended the Best Current Affairs Presenter at the Asian Television Award, needs to be studied. This study aims to describe the NS speech strategy (politeness) in presenting events and the importance of mastering speech strategies in every level of society. By using content analysis techniques, it can be concluded that NS tend to use positive politeness strategies to maintain emotional closeness with the interlocutor and balance the elements of talk and show. NS uses direct speech strategy to maintain the accuracy of the information that will be consumed by the audience. NS also uses negative politeness speaking strategies when talking to respected people. NS uses indirect speech strategies in the form of figurative language in small quantities. The figurative language used serves to explain concepts, maintain politeness, show aesthetics, and indirectly this strategy shows the intelligence of its users. The right choice of strategy in speaking is not only needed by a television presenter but is important for every level of society without age, economy, or profession restrictions. [ABSTRACT FROM AUTHOR] |
