| Autor: |
Шопов, Д., Стоева, Т., Атлиев, К. |
| Předmět: |
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| Zdroj: |
General Medicine / Obsta Medicina; 2022, Vol. 24 Issue 2, p3-8, 6p |
| Abstrakt: |
Patient satisfaction has been the focus of marketing and marketing research for the past two decades. The marketing of the patient-GP relationship aims at satisfaction, repetition of the use of medical services in pre-hospital care and current and future loyalty of patients based on offering the services sought by the target market and development of long-term patient relations programs. The aim of the present study was to study and analyze the degree of satisfaction of patients with medical care in primary outpatient care. An anonymous sociological survey was conducted among 128 health-insured patients in outpatient care in Haskovo. Issues related to the main reasons for choosing a general practitioner from patients, frequency and reasons for changing the GP, assessment of the organization and weaknesses in the activities of GPs are discussed and recommendations for the improvement of GP work are given. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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