| Autor: |
Shuneyko, Alexander, Chibisova, Olga |
| Předmět: |
|
| Zdroj: |
Media Education / Mediaobrazovanie; Mar2022, Vol. 18 Issue 1, p109-118, 10p |
| Abstrakt: |
The subject of this research is the changes that occur in the modern communicative interaction under the influence of media space. The purpose of this work is to detect and interpret these signs of changes. The implementation of this goal involves the semantic and communicative analysis of the modern communicative space as an open dynamic self-organizing system. The use of these methods has yielded a number of significant results. In particular, it made it possible to identify the differential features of modern communication in the broad sense of the word, as a field on which various types of receivers and sources of information interact. Differential features include: a change in traditional forms of information transmission, the formation of a new type of age stratification in the dissemination of information, an increase in the total amount of noise, a general increase in information flows, the transfer of more social actions to the digital sphere, and deformation of traditional rating scales. It can be argued that the result of combining various communicative trends is the expansion of the number of receivers of information of a new type. They are focused on the free choice of the sphere of application of their attention, reject the discourse of power and create conditions for the emergence of a communicative environment of a democratic type. The high level of heuristic power possessed by the proposed set of fundamental changes is manifested in the fact that it allows one to explain the changes occurring in the communicative interaction. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
|
