| Abstrakt: |
The article analyzes the possibilities of using specialized digital platforms for both content and financial participation of the addressee in the implementation of media projects and for media education practices are investigated. The successful experience of crowdfunding media in the modern world is associated with digital platforms named Planeta, Boom Starter, The Power of World, and active crowdsourcing is carried out on the digital Service of journalistic inquiries named Pressfeed. During the pandemic, these platforms became objects of research by the authors of the article and educational formats for media students and seminars for regional journalists. Crowdfunding and crowdsourcing in Russia as a collective cooperation of people and civic activity are most effective today in the media sphere. Through such civil complicity, a media community is formed. At the same time, digital platforms make it possible for people without experience in journalistic and expert activities to get involved in the creation of media content, to try their hand at performing tasks from journalists. As a result of the study, key factors that should be taken into account in educational models of crowdfunding and crowdsourcing have been identified. Among them there are: 1) addressing the focus audience of media projects; 2) rewards for participation, including virtual participation, corresponding to the audience's requests; 3) types of motivations of the media accomplice audience: the desire to express a civic position, to be involved in something socially significant, to increase their expertise and make public their personal history. The article describes all these factors with their illustration by examples of media projects and the own expert practice of one of the authors of the article. [ABSTRACT FROM AUTHOR] |
