| Autor: |
Lefeldt, Stefanie, Heins, Markus, Laoutoumai, Sebastian |
| Předmět: |
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| Zdroj: |
Computer und Recht; Feb2022, Vol. 38 Issue 2, p100-105, 6p |
| Abstrakt: |
The article reports that the most relevant topics in influencer marketing are the definition of advertising and compliance with the relevant advertising regulations. Topics induce considered that due to the large number of different laws and regulations in the field of advertising law and the main difficulties are the demarcation between advertising content on the one hand and editorial or private content on the other hand, as well as the determination of the applicable advertising regulations. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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