| Abstrakt: |
The spread of soft power by the great states and possible consequences for the Republic of Serbia To successfully realize their own economic interests in a distant country that Serbia certainly is in relation to China, to protect the established opinion about the lasting brotherly and protective relationship perceived by the citizens of Serbia in relation to Russia, or to convince the new generations in Serbia that NATO bombing was not intended for the people in Serbia but for Milosevic's regime, and that it is time to look ahead and develop a friendly relationship and partnership with the United States, following the example of the time of Mihajlo Pupin, are just some of the goals of spreading the soft power of the great powers in Serbia. The main goals are certainly political influence on decision makers through the creation of support in targeted groups of citizens that would serve as a reservoir of support and legitimacy of influence. The authors of this paper will try to conclude how, in what way, and with what consequences the USA, Russia, and China spread soft power in Serbia through the use of various public opinion polls, interpretation of certain actions of great powers, as well as analysis of variations of their often invisible, official presence. The paper, in a transparent and impartial way, will draw conclusions, and it will propose measures to control the spread of the great powers’ influence through their soft power, so that Serbia can continue to pursue its own, independent policy, and make important economic and political decisions, guided by its own interests. The authors will pay special attention to the influence by which, through the soft power of great states, they can influence the economic prosperity of Serbia, security, and politics in the years ahead. [ABSTRACT FROM AUTHOR] |
