| Autor: |
Švajdová, Lenka |
| Předmět: |
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| Zdroj: |
Czech Hospitality & Tourism Papers; 2021, Vol. 17 Issue 35, p37-46, 10p |
| Abstrakt: |
The presented article aims to identify opportunities for the introduction/expansion of new tourism trends based on the analysis of changes in consumer behaviour in the consumption of tourism services due to the COVID-19 pandemic. To achieve the goal the author will use the method of marketing research, which will be based on the analysis of secondary data, but also primary data. Primary data will be obtained by implementing a questionnaire survey on a randomly selected sample. The results of the survey will identify opportunities for the potential development of new tourism trends. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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