| Abstrakt: |
The article is devoted to the study of trends in the development of the hospitality industry in the regions of Ukraine. The content and significance of the hospitality industry in the social and economic development of the regions are considered. The content of the studied definitions is determined; approaches to determining the relationship between the concepts of «hospitality industry» and «tourism industry» are generalized and formulated. The main indicators that characterize the consumption of services in the hospitality industry are determined. It is proved that the main such indicators are the contribution of the tourism industry to GDP, the volume of tourist tax. It is determined that the state and development of the hospitality industry also characterize the volume of capital investments by types of economic activity in the field of temporary accommodation and catering. The analysis of these indicators in dynamics and in the regional context is carried out. Trends in the development of the hospitality industry in modern conditions are described. Significant regional differentiations in the payment of tourist fees in Ukraine were revealed, as well as a decrease in almost all indicators of the development of the hospitality industry. Data from the World Travel and Tourism Council on the state of the hospitality industry in Ukraine are analysed. A reduction in the total contribution of travel and tourism to employment in Ukraine in 2020 to 6.3% was revealed. Directions and measures to strengthen the competitive advantages of the hospitality industry in the regions of Ukraine are identified. The conditions of activity of business entities of the hospitality industry are defined, which include flexibility and the ability to quickly adapt to modern market conditions, the introduction of safety and hygiene measures, optimization of business forms, the development of digital technologies, strengthening the role of healthy food, expanding the range of products and services of tourist regions, the rapid development of delivery services, orientation to environmental activities, strengthening the requirements for personnel qualifications, etc. It is proved that promising areas of increasing the competitive advantages of the hospitality industry in modern conditions are increasing the level of financing of the industry, intensifying the efforts of local governments to target the use of funds from the tourist fee on the ground, as well as the use of tools for strategizing and programming the development of the hospitality industry in regions, combining industry stakeholders into clusters, alliances, and so on. [ABSTRACT FROM AUTHOR] |
