| Autor: |
Shair, Hadher Sabah, Salim, Talha Kawan, Abed, Ossama Mohammed |
| Předmět: |
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| Zdroj: |
Journal of The Iraqi University; 2021, Vol. 50 Issue 1, p455-492, 8p |
| Abstrakt: |
The study investigate the using the Blue Ocean to adopt E-commerce in Malaysians SMEs. The research focused on SMEs because of the importance of SMEs in the economy and the high percentage of them in the Malaysian business population. The present study examined the moderating variable dependency on the relationship between independent variables, technological factors (relative advantage, compatibility, and complexity) and environmental factors, (competition pressure) with blue ocean strategy to adopt e- commerce in SMEs. Furthermore, the study use RBV theory and blue ocean strategy. This study used a 220 questionnaires among managers, then analyzed by unit of analyses using the Partial Least Squares approach (PlS). However, Findings showed that each independent variable had mixed results on adopt E-commerce in Malaysians SMEs. This study contributed to the flow of RBV and provided important contributions for practitioners in developing policies and strategies for business success among managers to adopt E- commerce in Malaysians SMEs. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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