The collection of a toy: Production history and collection value of the Matchbox regarding the consumer behaviours.

Autor: Özgen, Ceyda
Předmět:
Zdroj: Journal of European Popular Culture; Apr2021, Vol. 12 Issue 1, p45-63, 19p
Abstrakt: Metal casting technology reached at a very advanced point after the Second World War. When the war was over, many companies producing metal castings suffered a huge market loss and tried to create new markets and develop new products. Some companies, inspired by the rapid development of automobile production, started to produce toy model cars with the casting technique, which were generally made with sheet metal bending until then, using the moulding techniques they had advanced. In this study, the history of Lesney company, established after the Second World War, and the development of Matchbox's product range will be discussed in the context of collecting and a collection object. Matchbox collections are the most common model car collections in the world. The status of the designed objects as collectible objects was investigated together with the history and development process of Matchbox cars production and collecting behaviour of consumer. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index