| Autor: |
Panda, Biranchi Narayan P., Satpathy, Swayampabha, Sharma, Isha |
| Předmět: |
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| Zdroj: |
Rupkatha Journal on Interdisciplinary Studies in Humanities; 2021, Vol. 13 Issue 4, p1-15, 15p |
| Abstrakt: |
The information technology has changed the living style of the people in last couple of decades by its evolution and revolution. Hence the 'digital revolution' is considered as very imperative in human history especially after the 'industrial revolution'. Through this changing paradigm, the digitalisation has provided enormous space for the entertainment of Individuals through the Over-the-Top (OTT) platform on demand. In India, the significant growths of OTT platform have been noticed particularly during last decade with increased number of consumers. Further, with such massive demand of consumers in India, the OTT became a commodity rather than a luxury. Additionally, the surge of consumers and internationalisation open-up its OTT market for domestic as well as international OTT players. The OTT players like Hotstar and Jio Cinema has expanded a stouter position, whereas global players like Netflix and Amazon Prime have also extended progressively their market share in India. Therefore, the huge demand of online content brought the concept of 'Binge Watching' in India as this platform provides on demand, anywhere access, without commercial break and unlimited access. However, this growing OTT players and online content recently faced many controversies and fought legal battles in India due to lack of regulatory and legislative mechanism. Therefore in this paper we intend to understand the revolution and growth of OTT platform with its recent trends in India. Further, the paper also tries to sketch upon the existing regulatory regime for OTT platform and its reform for future accomplishment. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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