IMPACT OF MEGA SPORT EVENTS ON THE HOST COUNTRY'S BRAND PERSONALITY: THE MODERATION OF EVENT INVOLVEMENT AND BRAND FAMILIARITY.
| Autor: | Jeeyoon Kim, Jiyoon Oh, Haozhou Pu, Patrick Walsh |
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| Zdroj: | International Journal of Sport Management; Oct2021, Vol. 22 Issue 4, p335-359, 25p |
| Databáze: | Complementary Index |
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