The Impact of CSR, Credibility and Reputation on Corporate Brand Equity: A Study with Structural Equation Modeling.

Autor:	Ceciliano, Paulo Henrique, Magalhães da Silva, Antônio Carlos, da Costa Vieira, Paulo Roberto
Předmět:	HOUSE brands CORPORATE image BRAND equity SOCIAL responsibility of business LIKERT scale
Zdroj:	Revista FSA; out2021, Vol. 18 Issue 10, p25-49, 25p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu