| Autor: |
Costa, Sílvia F., Frederiks, Arjan J., Veldt, Joris |
| Předmět: |
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| Zdroj: |
Frontiers of Entrepreneurship Research; 2019, Vol. 39, p238-243, 6p |
| Abstrakt: |
Opportunity confidence is an important antecedent of entrepreneurial action. While facing the same new venture idea (NVI), different individuals show differences in opportunity confidence, which influences whether one takes entrepreneurial action. We hypothesize that the prototypical viability of an NVI, i.e., the mental representation of how viable an NVI is -- the head -- will influence the level of opportunity confidence of individuals. Furthermore, we hypothesize that affect -- the heart -- moderates this relationship. Using an experimental design, our results demonstrate that opportunity confidence is influenced by the prototypicality of an NVI. At the same time, experiencing positive affect results in higher levels of opportunity confidence regardless of the prototypicality of the NVI. We contribute to the entrepreneurship literature by clarifying the interaction between cognition and affect in assessing new venture ideas. Furthermore, our results show the importance of emotion regulation and awareness for (potential) entrepreneurs. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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