| Abstrakt: |
The present study was conducted in Anekal taluk of Bengaluru Rural district of Karnataka during 2020-21 to analyze the attitude of farmers towards rose cultivation and to identify the production problems of farmers. Sixty rose growers were personally interviewed using a pre-tested interview schedule. Attitude of rose growers was analyzed using the scale developed by Mangal Singh (2014). The scale consisted of 14 attitude statements and the response for each attitude statement of rose growers was measured on 'Likert (1932) format' using five response continuum of strongly agree, agree, undecided, disagree and strongly disagree with a score of 5, 4, 3, 2 and 1, respectively. Ex-post facto research design was adopted for the present study. The results revealed that a majority of the farmers (51.67 %) were possessing more favourable attitude towards rose cultivation, whereas 31.67 and less than one-fifth (16.66 %) of the respondents were possessing favourable and less favourable attitude, respectively. Chi square test revealed that education, land holding, annual income, cosmopoliteness, mass media participation, extension agency contact and extension participation of rose growers had significant to highly significant association with their attitude towards rose cultivation. The results of the multiple regression analysis revealed that ten independent variables together contributed to the tune of nearly 72.18 per cent out of the variation in the development of favourable attitude towards rose cultivation among the respondents. High investment for cultivating rose and incidence of pests and disease were the major production problems faced by the farmers in rose cultivation. [ABSTRACT FROM AUTHOR] |
