| Autor: |
BOHN, STEPHAN, LOHMEYER, NORA, JHA, HARSH KUMAR, REINECKE, JULIANE |
| Zdroj: |
Academy of Management Annual Meeting Proceedings; 2021, Vol. 2021 Issue 1, p1-6, 6p |
| Abstrakt: |
Despite growing attention to framing contests as important discursive struggles in articulating societal challenges and their solutions, most research has focused on competition over which frame becomes dominant. Less attention has been devoted to how macro-level master frames themselves are subjected to processes of meaning elaboration, although these are central for understanding field level dynamics. In this paper, we focus on how a master frame--seen as a relatively stable macro-level meaning structure--can be co-opted, meaning that it is reinterpreted to support a logic of action that is contrary to the original set of meanings. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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