| Autor: |
Ketchen Jr., David J., Snow, Charles C., Street, Vera L. |
| Předmět: |
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| Zdroj: |
Academy of Management Executive; Nov2004, Vol. 18 Issue 4, p29-43, 15p, 2 Diagrams, 1 Chart |
| Abstrakt: |
In the effort to improve a firm's profitability, managers continuously make decisions about whether to launch new strategic initiatives as well as how to respond to other firms' moves. Managers are more likely to make effective decisions if they fully understand the firm's competitive environment. We examine four key questions that managers regularly confront: How should a firm decide (1) Whether to enter a new market? (2) How to respond to a competitive attack? (3) If and how to pursue growth in existing markets? and (4) Whether to compete or cooperate? We suggest that firm success is enhanced when managers base the amount of participation and comprehensiveness in the decision process on the competitive dynamics surrounding these questions. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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