| Autor: |
Chase, Stuart, Schlink, F. J. |
| Předmět: |
|
| Zdroj: |
New Republic; 12/30/25, Vol. 45 Issue 578, p153-155, 3p |
| Abstrakt: |
Discusses the introduction of government specifications covering the purchase of commercial products in the U.S. Effectiveness of the psychology of advertising; Lack of knowledge about the real comparative value of the commercial product; Recommendations of the Bureau of Standards to test the relative quality of goods which the purchasing agent proposed to buy; Methodology of scientific purchasing; Distribution at a small margin of profit per unit both for the manufacturer and consumer benefit. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
|
