| Abstrakt: |
Washing one's hands, maintaining physical distance, not meeting elderly, or avoiding eating out, were up until recently not perceived to be characteristically moral behaviors. For known reasons, this changed in early 2020, and these behaviors are now perceived as good examples of human prosociality because they reduce the risk of spreading the Coronavirus. This chapter zooms in on how the Covid-19 pandemic changed human prosociality. I begin by defining and operationalizing the term "infection-reducing prosociality" and compare this novel type of prosocialityagainsttraditional prosociality (donating moneyand volunteering)andagainst another modern type of prosociality (climate-friendly behavior). I then review recent Covid-related research that have investigated: (A) which individual-level and cultural-level factorsthat predict infection-reducing prosociality, or (B) how social norms and different types of persuasion messages influence infection-reducing prosociality. In the final part, I discuss some of the many heuristics and biases that can influence human judgmentand decision making when communicating risk, and conclude that disagreements about national policies occur not only because of uncertainty regarding consequences, butalso because different people value different things in life. [ABSTRACT FROM AUTHOR] |
