| Abstrakt: |
According to the definition offered by Kotler and Lee, the CSR (Corporate Social Responsibility) is „a commitment, to improve community well-being through discretionary business practices and contributions of corporate resources" [2., p. 3.]. Following this line of reasoning, the purpose of this study was, through the use of case studies and best practices of five different companies, to examine those activities of CSR that may be related to talent, talent management, education and innovation. When it came to reviewing the activities of the selected companies, the CSR activity of Sanofi in Hungary was considered as base. The CSR activities of the four other companies were evaluated by performing a content analysis of their websites. Due to the divers sources of information, the news of 2015 and the press releases available on their websites were analysed separately. The content analysis of the Sustainability reports and websites of the selected companies, supplemented with the latest company news, has opened the door to the preparation of a wide-spectrum activity inventory on the CSR areas related to education and innovation, the aim of this study has thus been fulfilled. [ABSTRACT FROM AUTHOR] |
