| Abstrakt: |
A personality does not need trademarks to have a viable Right of Publicity.[14] Michael Jordan has registered trademarks, but Mathew McConaughey and Dr. Fauci do not. While the Right of Publicity does not have the quality control requirements incumbent on a trademark owner when licensing a trademark to a third party, it is advisable for the rights owner to exercise careful review of mock ups, prototypes, and samples of the finished product. Commercial use of a person's name, image and likeness permeates advertising, co-branded products, merchandise, reality shows and social media. A license for merchandise typically involves a royalty, whereas advertising typically involves a flat fee. [Extracted from the article] |
