THE ROLE OF SOCIAL MEDIA ON SPONSORSHIP ACTIVATION.

Autor:	CONSTANTIN RĂZVAN, BARBU MIHAI, BOGDAN, BURCEA GEORGE, LAURENŢIU, DIACONESCU DRAGOŞ, CĂTĂLIN, POPESCU MARIUS, DANIEL, PĂSĂRIN LEONARDO, PAULA, APOSTU
Předmět:	SOCIAL media BRAND image CONSUMER preferences BRAND choice BRAND loyalty BRAND awareness
Zdroj:	Studia Universitatis Babes-Bolyai, Educatio Artis Gymnasticae; Mar2021, Vol. 66 Issue 1, p111-126, 16p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu