| Abstrakt: |
The aim of the paper is to analyse the migration discourse of the Czech party Freedom and Direct Democracy (SPD) in the run-up to the 2019 European Parliamentary elections. The pre-election rhetoric of the SPD party, a „xenophobically toned entity" according to the Czech Ministry of Interior, which won two MEPs in the 2019 elections, was analysed in two ways. First, it was devoted to the argumentation strategies of SPD leaders in TV debates, with a special focus on misleading argumentation. Second, it focused on how the topic of migration was discussed and visualized on the Facebook profile of the SPD chairman Tomio Okamura. It concludes that during the TV debates, the main communication strategy was to stay on the message, especially by the repetition of slogans, requests, and main manifesto appeals. On Facebook, the visual framing of the migration was taken out of context and used in a manipulative manner while the anti-immigration discourse can be divided into six thematic groups, which are intertwined; these include Islam/Islamization, immigration, migrants, immigrant culture, foreign policy, and the SPD (and its fight against migration). [ABSTRACT FROM AUTHOR] |
