| Autor: |
PECK, JOANN, KIRK, COLLEEN P., LUANGRATH, ANDREA W., SHU, SUZANNE B. |
| Předmět: |
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| Zdroj: |
Marketing News; Winter2021, Vol. 55 Issue 1, p20-21, 2p, 2 Color Photographs |
| Abstrakt: |
By fostering visitors' individual feelings of ownership of a public resource, visitors will feel more responsible for it, take better care of it, and donate more time and money for its benefit. We wondered whether managers of public goods may be unintentionally discouraging stewardship behaviors in our fourth study. We approached visitors as they rented kayaks; half of the kayakers were asked to create a nickname for the lake before entering the water. [Extracted from the article] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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