Sensory marketing in the women's fashion sector: The smell of the shops in Madrid.
| Autor: | Fernández Muñoz, Cristóbal, Arribas Pérez, Felisa, Martín Zapata, Cristina |
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| Zdroj: | RAN - Revista Academia & Negocios; Jan-Jun2021, Vol. 7 Issue 1, p31-39, 9p |
| Databáze: | Complementary Index |
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