Ramping Up for Customer Success: Combine the Power of Data, Technology, and LEAN Principles.

Autor: Franz, Mike
Předmět:
Zdroj: Precision Manufacturing; Mar/Apr2021, p18-19, 2p
Abstrakt: Standardize, digitize, and automate your customer onboarding process: When your sales team lands a new customer, make it as easy for your customers to sign contracts, establish an account, and make payments as easy as possible. Customer Success Team Development Framework and Software: Key metrics include Customer Acquisition Costs (CAC), Average Revenue Per Account (ARPA), Lifetime Value of a Customer (LTV), Average Revenue Per Account (ARPA), and Net Promoter Score (NPS). Optimizing sales and marketing metrics that highlight things the customer is willing to pay for. Specifying a communication plan for different customer personas that prove value and challenge wasted steps. [Extracted from the article]
Databáze: Complementary Index