| Autor: |
BALACEANU, Cristina Teodora, ZAHARIA, Dragoş Laurenţiu, GRUIESCU, Mihaela, CONSTANTINESCU, Mihaela, DEÁK, György |
| Předmět: |
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| Zdroj: |
International Journal of Conservation Science; Oct-Dec2020, Vol. 11 Issue 4, p1071-1082, 12p |
| Abstrakt: |
The article presents the development of the Eco-label concept, from the current meaning of market to the sustainable meaning of green marketing. After analyzing the structure of economic goods which obtained the EU Ecolabel in 2019, the authors capture the transfer of knowledge in production of economic goods so environmentally friendly technologies are no longer a privilege only for the food industries but they are becoming regular in goods industries with a high risk of pollution. This is a structural, conceptual and even civic mutation in modern consumer's behavior: consumers' preference for environmentally friendly products and services. In order to identify the system of norms that set the basis for ecolabel principles in business have carried out a quantitative research, based on 197 people interviewed on business ethical behavior in Eco label. Research is based on the questionnaire and data analysis method. Thus, a number of 197 economic agents were questioned to identify the intention to use the Eco label, to have validity or disability in the economic, social and environmental plan that are generated by the implementation of the Eco label. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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