We're All in This Together: Understanding How Tourism Advocates Build Relationships across the Tourism Industry.

Autor: Knollenberg, Whitney, McGehee, Nancy G., Perdue, Richard R., Andereck, Kathleen L.
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Zdroj: Journal of Travel Research; Feb2021, Vol. 60 Issue 2, p235-250, 16p
Abstrakt: The tourism industry has long been concerned with gaining political influence to ensure supportive policies and governance. Tourism advocates are leaders who seek political influence by creating a unified industry voice and setting a prioritized legislative agenda. This requires tourism advocates to have strong relationships with members of the tourism industry. We use a political advocacy framework to explore how tourism advocates develop as leaders and the behaviors they utilize to build relationships within the tourism industry in the context of a state tourism advocacy association in the United States. The findings suggest that there are many paths to becoming a tourism advocate, but all require supportive organizational resources, industry knowledge, and social capital as these attributes are vital in efforts to build the relationships with tourism industry members. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index