| Abstrakt: |
This article focuses on the subject index and the articles based on that subject published in the journal. Some of the articles based on advertising are "The Advertising Content of African-American Newspapers," by Stephen Lacy and Karyn A. Ramsey, "Appropriating Reality: Consumers' Perceptions of Schema-Inconsistent Advertising," by Hazel G. Warlaumont, "Black and White Models and Their Activities in Modern Cigarette and Alcohol Ads," by Leonard N. Reid, Karen Whitehill King, and Peggy J. Kreshel, "Cognitive impact of Banner Ad Characteristics: An Experimental Study," by Hairong Li and Janice L. Bukovac, "Companionship in the Classifieds: The Adoption of Personal Advertisements by Daily Newspapers," by Debra L. Merskin and Mara Huberlie, "Does the Watchdog Bite? Newspaper Ad Watch Articles and Political Attack Ads," by Patrick B. O'Sullivan and Seth Geiger, "Environmental Advertising: Norms and Levels of Advertiser Trust," by Joel J. Davis. |
