| Autor: |
Verwaeren, Bart, Baer, Markus, Vriend, Tim, Goncalo, Jack Anthony, Lazar, Moran, Loewenstein, Jeffrey, Lucas, Brian J., Duguid, Michelle, Ellis, Lillien M., Miron-Spektor, Ella, Mueller, Jennifer, Shiyu Yang |
| Zdroj: |
Academy of Management Annual Meeting Proceedings; 2020, Vol. 2020 Issue 1, p1-1, 1p |
| Abstrakt: |
Creativity is essential for organizational innovation, performance, and survival. Consequently, research interests in creativity and innovation have rapidly increased over the past decades. The bulk of these research efforts have been dedicated to studying the creative idea generation stage. Despite calls for research, however, studies on the succeeding creative idea evaluation stage remain scarce. Most studies that have been conducted demonstrate that idea evaluation is not an entirely rational cognitive process, which has critical implications for our ability to forecast groundbreaking innovations. Indeed, good ideas are often rejected and mediocre ideas selected, thereby disturbing the innovation process that is so crucial for organizational performance and survival. Accordingly, to ensure a smooth transition from creativity to innovation, it is crucial to more elaborately study the idea evaluation stage of creativity. By means of the presentations and discussion in this symposium, we aim to increase our understanding of idea evaluation. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
|
