| Autor: |
LIM, YOUNG JOON, GUERRA, LYNSE LARANCE |
| Předmět: |
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| Zdroj: |
American Communication Journal; Fall2019, Vol. 21 Issue 2, p1-12, 12p |
| Abstrakt: |
A social media movement initiated through the Twitter platform is the embodiment of a social media campaign since it is organized by a group of people working together to advance their social and political beliefs. The campaign operates in an organized course of action that falls under the definition of the social media community. In other words, a campaign organized with use of social media is one of the pivotal strategies in achieving the goal of any contemporary movement. Many advocates strategize to disseminate their core messages through social media, especially Twitter, to reach those individuals who can become allies in the quest of supporting their causes. A most recent case is the campaign against the National Rifle Association (NRA) in the aftermath of the deadly school shooting in Florida in February 2018. In the wake of the incident and its aftermath, this article outlines who sparks a campaign and what makes advocates and advocacy groups through Twitter advance ideas that lead to a social movement. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
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