A COMPARATIVE STUDY OF LOW-LEVEL MANAGEMENT'S ATTITUDE TO MARKETING AND INNOVATIONS IN THE LUXURY FASHION INDUSTRY: PRO - OR ANTI-CSR?

Autor:	R. K., MacGregor, W., Sroka, R., MacGregor Pelikánová
Předmět:	CLOTHING industry FASHION innovations ATTITUDE (Psychology) MARKETING executives AFFLUENT consumers
Zdroj:	Polish Journal of Management Studies; 2020, Vol. 21 Issue 2, p240-255, 16p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu