| Autor: |
Aman, Zaki, Taib, Humaira Mat, Ishak, Sheilyza, Ariffin, Amran, Shazwin, Ainul, Abdul Rahim, Abdul Rahman, Ramle |
| Předmět: |
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| Zdroj: |
International Review of Research in Emerging Markets & the Global Economy; 2020, Vol. 6 Issue 1, p1508-1519, 12p |
| Abstrakt: |
The oil palm sector is the primary economic development in Sabah, which create career opportunities and improvement of the livelihood among the oil palm smallholders. Concurrently, the oil palm yield is profoundly influenced by several factors such as fertiliser, harvesting round, weed control and farm management. This study investigated the perception of 381 oil palm independent smallholders (OPISH) in Sabah towards purchase intention to buy fertiliser for their farms after a subsidy scheme was completed. This quantitative study adopted establishment measurement for investigating the relationship between brand, price, dealer and fertiliser purchase intention among the OPISH. The partial least squares (PLS 3.0) and structural equation modelling tool were applied to analyse the data in this study. Reliability analyses revealed that all studied variables, such as brand, price and dealers, demonstrated a loadings value more than 0.7. The findings of the study show that most of the OPISH (71.2%) possess secondary school education, 55.4% are full-time farmers, 61.2% applied fertiliser based on their knowledge and 37% of them following MPOB recommendation. Only 59.8% had attended the fertiliser training or courses conducted by MPOB. About 40% of OPISH hired workers to conduct the fertiliser application. Brands and dealers show a positive relationship with the fertiliser purchase intention while no significant relationship is shown by price. Brand image is the most influential factor affecting the OPISH purchase intention with the coefficient values of 9.518. This study demonstrates that the agriculture agency and fertiliser manufacturers need to conduct extension program to improve the OPISH knowledge on fertiliser management. It is imperative for fertiliser manufactures to produce more quality products and provide better after-sales services, thus will increase the OPISH purchase intention. Future studies need to be conducted to determine other factors influencing the OPISH intention to buy fertiliser such as product loyalty, availability and packaging. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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