| Autor: |
Križan, František, Barlík, Peter, Bilková, Kristína, Hencelová, Petra |
| Předmět: |
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| Zdroj: |
Studia Commercialia Bratislavensia; 2020, Vol. 13 Issue 44, p140-149, 10p |
| Abstrakt: |
The term of trade areas is topic of many scientific disciplines and always relates to space. Therefore, the geographical (spatial) approach plays a fundamental role in their research. The trade areas definition can be considered as one of the key terms of geomarketing. Its application is used not only in the localization of the retail, but also in quantitative and qualitative analysis of the potential customers. The methodological diversity of the trade areas delimitation is based on various available datasets. The universal methodological procedure for the trade areas delimitation has not been adopted yet. The authors' attention is focused on the trade areas delimitation for the Avion Shopping Park in Bratislava. An anonymized data of mobile operators based on passive location of the potential consumers were used. Applied method and data has a wide range of application in marketing practice. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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