Breaking the ISIS Brand Counter Narrative Facebook Campaigns in Europe.

Autor: Speckhard, Anne, Ellenberg, Molly
Předmět:
Zdroj: Journal of Strategic Security; 2020, Vol. 13 Issue 3, preceding p120-148, 31p
Abstrakt: The article focuses on a study in which researchers aim to increase viewership of "Breaking the ISIS Brand" videos from the International Center for the Study of Violent Extremism among audiences in Europe. Facebook campaigns were run by the center in April 2020 targeting the main and vulnerable minority group languages in eight Europan Union countries. Data regarding viewership shows that one-minute videos were more effective in capturing viewers' attention.
Databáze: Complementary Index