| Autor: |
de Wilde, Ari |
| Předmět: |
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| Zdroj: |
Sport in Society; Sep2020, Vol. 23 Issue 9, p1444-1453, 10p |
| Abstrakt: |
George "Tex" Rickard was an innovative and accomplished promoter who helped to shape and define professional sport and the urban arena as a sports center. His nickname "Tex" was short for Texas where he had spent what he saw as life-defining years during his childhood. Rickard's persona, like the state and nickname, was larger-than-life and in his events, he was able to turn the ordinary into the extraordinary. Rickard helped to shape and define modern sport marketing and used many techniques that other promoters would only be able to successfully implement decades after Rickard's death in 1929. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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