| Abstrakt: |
The present article examines a major cultural change associated with modern society--from culture as ritual of moral order to mass produced spectacles which channel the emotional needs of consumers in instrumental ways. It further adds that sport, much less at the center of the reproduction of a liberal moral order, is being decisively altered by its mass commodification and by the character of its bureaucratically-conditioned consumers. This analysis hopes to contribute to an understanding of those issues related to the anomisation of individual motivation and social justice in sport and everyday life, and those problems associated with corporate, competitive life violence, cheating, the cult of winning, etc., which are reproduced in competitive team sports at an alarming rate. It focuses on a model of ritual and spectacle, public and mass, which is analysed in terms of a theory of instrumental rationalisation. It also investigates normative sports theory and commodification of sports. |
