| Abstrakt: |
The provision of counter-narcotics activities can not rely solely on the criminal and law categories, but obviously involves complex of social actions. The informational component objectively becomes one of the priorities of modern anti-drug policy. In the context of expanding drugs, social advertising should and must become a conductor of restrictive anti-drug policy. It is antidrug advertising that can reduce the pressure of the drug environment and form an antidrug image of the world. The methodological basis of this investigation is the unity of the general, psycholinguistic, linguistic and law methods. The whole range of facts observed in the discourse – lexical units and grammatical forms, which provides social advertising is the subject of the study. The analysis is conducted at different levels – at the macro- (i.e. in the context of modern ideas of globalization, discursive strategies) and microlevel (psycholinguistic and linguistic and law analysis of the text, sentence, phrase and word). A comprehensive approach to the phenomenon of social advertising, dedicated to drug prevention demanded the usage of the tools of the theory of speech activity, the theory of speech acts, support on ideas and methods of cognitive science. Social advertising is essentially a projective activity aimed at social transformations. [ABSTRACT FROM AUTHOR] |
