Disarming Prejudice: How Ease of Use Mitigates the Detrimental Effect of IT-Based Stereotype Threat on the IT Task Performance of Older Adults.

Autor: Noeltner, Markus, Kroenung, Julia, Kuhlmann, Beatrice G.
Předmět:
Zdroj: Proceedings of the International Conference on Information Systems (ICIS); 2019, p1-17, 17p
Abstrakt: We propose that although just an oversimplified picture, the stereotype that older adults cannot use IT turns into a real threat to older adults on IT tasks. We find in an experiment with 96 older adults on a municipality website that the stereotype of not being able to use IT creates a toxic cognitive load in the minds of older adults, which in turn significantly impairs their information search on the website. Based on cognitive load as a theoretical leverage point for an intervention against IT-based stereotype threat, our results furthermore highlight that increasing a website's ease of use effectively protects older adults against the stereotype about their inability in the IS domain. We offer in this paper a theoretically-grounded starting point for disarming prejudice in the digital transformation of societies. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index