| Autor: |
Hine, Donald W., McLeod, Lynette J., Please, Patricia M. |
| Předmět: |
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| Zdroj: |
Human Dimensions of Wildlife; Jul2020, Vol. 25 Issue 4, p355-371, 17p |
| Abstrakt: |
Peri-urban populations are diverse, with residents possessing a broad range of values, knowledge and skills related to managing invasive pests. In this article, we employed the COM-B behavior change model and audience segmentation analysis to identify the main barriers that prevent Gold Coast peri-urban residents from reporting wild dog impacts to local government. Participants (n = 383) responded to a random digit dial phone survey that assessed their capability, opportunity and motivation to report wild dogs and their impacts to local government. Audience segmentation analysis identified two types of non-reporters: (a) Reluctant – perceived no benefits of reporting, it took too much effort, and believed dogs should be left alone – and (b) Receptive – acknowledged wild dogs were a threat and understood the benefits of reporting. We describe how segmentation analysis can be used to develop interventions specifically tailored to the needs of each type of non-reporter. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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