| Autor: |
da Am, Jordan Bar, Furstenthal, Laura, Jorge, Felicitas, Roth, Erik |
| Předmět: |
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| Zdroj: |
McKinsey Insights; 6/17/2020, pN.PAG-N.PAG, 1p, 8 Color Photographs |
| Abstrakt: |
I Open interactive popup i Article (PDF-795KB) B John F. Kennedy once observed b that the word "crisis" in Chinese is composed of two characters - one representing danger, the other opportunity. The COVID-19 pandemic has upended nearly every aspect of life, from the personal (how people live and work) to the professional (how companies interact with their customers, how customers choose and purchase products and services, how supply chains deliver them). To identify a valuable problem, companies need to determine a clear "who" (a specific customer description), develop a fact-based understanding of the burning challenge this customer faces, and specify the outcome they hope to achieve by solving it. If a company derived an advantage from a field sales force that can no longer call on customers or brick-and-mortar storefronts that now have reduced foot traffic, for example, it will need to pivot to develop a digital approach. [Extracted from the article] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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