Quantifying the importance, contribution and efficiency of Cotton Inc.'s paid, owned and earned media through customer journey modelling.
| Autor: | Sciarrino, JoAnn, Friedman, Jim, Kirk, Todd, Kitchings, Kim S., Prudente, John |
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| Zdroj: | Journal of Digital & Social Media Marketing; Spring2019, Vol. 6 Issue 4, p294-311, 18p |
| Databáze: | Complementary Index |
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