| Autor: |
Roselli, Lucia Reis Peixoto, Pereira, Leydiana de Sousa, da Silva, Anderson Lucas Carneiro de Lima, de Almeida, Adiel Teixeira, Morais, Danielle Costa, Costa, Ana Paula Cabral Seixas |
| Předmět: |
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| Zdroj: |
Annals of Operations Research; Jun2020, Vol. 289 Issue 1, p67-84, 18p |
| Abstrakt: |
The Tradeoff Elicitation Procedure is a Multi-Criteria Decision Making/Aiding method which is responsible for eliciting scaling constants and presents a robust axiomatic structure. As to its axiomatic structure, this procedure requires the decision-maker to identify the exact indifference point which induces a large number of inconsistencies in the process. In order to evaluate Decision Maker behavior in the Tradeoff elicitation and explore inconsistency in this process, a Neuroscience experiment was conducted using neuro tools, such as an Eye Tracking and an Electroencephalography (EEG). The experiment was applied in a sample of 52 management engineering students. After the data were collected, analyses were developed in order to suggest decision-makers' behavior in the steps of this procedure. In summary, the responses of the pupils are increased during the process indicating a cognitive effort, and EEG data confirmed this result considering frontal alpha asymmetry and theta power in the frontal electrodes as variables for analysis. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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