| Abstrakt: |
In the paper, we study changes in media language practices occurring in the four decades since the action Slovenščina v javnosti (Slovenian in public), i.e. changes arising from social, political, economic and technological development in Slovenian society. Although at the time of the action the language used in the media was not as influential as in later years, the conclusions drawn by experts while debating the subject 40 years ago were an important trigger for subsequent research and university teaching of media language. The Linguistic Tribunal (1980-1990), the only more durable activity resulting from the Slovenian in public conference, also paid considerable attention to the language used in the media, albeit mainly focusing on noncompliance with language norms. Unfortunately, close monitoring did not continue in the ensuing decades, which also due to technological advances) saw many innovations in media language practice: from the growing impact of private speech practices and of spoken language in general causing the transformation of genres to the creation of pseudo-intimacy and melodrama by means of vocabulary, syntax etc. but, unfortunately, also to the abuse of language to express offensive ideas and hate speech. We conclude that these last two phenomena need to be explored in particular, along with the influence media language has on all of today's language practices, while recognising that the contemporary view of linguistic norms and language registers has also changed. [ABSTRACT FROM AUTHOR] |
