| Abstrakt: |
Recently, the term "code" has become part of the working vocabulary of some communication and cultural scholars. Whether grounded in structural linguistics, semiotics, dramatism, or some other theoretical guise, codes have been treated as the primary organizers of communication action in diverse contexts. However, analytic attempts to use the term have been subject to criticism. A linguist has identified three distinct current usages: information theory; frame of consistency; and semiotic perspectives of several linguistics. Though each is predicated on a different set of assumptions about language and culture, no attempt has been made to analyze the differential notion of codes implied by each usage. In fact, the tendency has been to substitute code for other terms such as rule, clarifying neither the way in which the notion of code differs from those other terms nor how the application of code amends the source-channel-receiver relationship of the traditional communication model. |
